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Contributed by Students
Find a nice group and you're sorted.
Fun course. Exams are pretty easy and there's not a big time commitment except for a couple of presentations. As long as you go to class and pay attention, you'll get a good mark. Also, there's something called a backpack simulation where you have to make a backpack and compete with your peers to sell the most product. That was really cool.
In class participation is really important to get a good grade so make sure you don't mess that up. Pretty straightforward content which has also been discussed in first year BU so just make sure you have a good group and this will be very easy.
BU352 is a super easy course. Peter was a great prof, and having no midterm was honestly so nice! The final was prolly the hardest part of the course, but just make a goated cheat sheet and you'll be fine.
BU 352
This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.