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BU 352

Intro to Marketing Management

100%Liked

Easy

93%

Useful

60%

3 ratings

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.

100%Liked

Easy

93%

Useful

60%

3 ratings

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.


BU 352

Intro to Marketing Management

100%Liked

Easy

93%

Useful

60%

3 ratings

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.

100%Liked

Easy

93%

Useful

60%

3 ratings

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111. Exclusions: MB202. Notes: Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.


BU 352 Prerequisites

BU 111 (Min. Grade D-)

BU 352 Leads To

BU 321, BU 362, BU 470, BU 431

BU 352 Restrictions

Must be enrolled in one of the following Levels:

Undergraduate (UG)

Cannot be enrolled in one of the following Year Levels:

Year 1 (1)

Not Applicable (N)

Course Reviews

Find a nice group and you're sorted.

Easy

Useful

Liked

— Business Administration (BBA) + Computer Science (BCS), University of Waterloo student

Fun course. Exams are pretty easy and there's not a big time commitment except for a couple of presentations. As long as you go to class and pay attention, you'll get a good mark. Also, there's something called a backpack simulation where you have to make a backpack and compete with your peers to sell the most product. That was really cool.

Easy

Useful

Liked

— Business Administration (BBA) + Computer Science (BCS), University of Waterloo student, taught by Chun Qiu

In class participation is really important to get a good grade so make sure you don't mess that up. Pretty straightforward content which has also been discussed in first year BU so just make sure you have a good group and this will be very easy.

Easy

Useful

Liked

— Computer Science student, taught by Ebrahim Mazaheri

Course Schedule